- define the qualities that you want your business to be identified with.
- looking in dictionaries, books and magazines
- your name should be easy to pronounce
- make sure that your name is in no way embarrassing
- take a close look at the competition
- weigh who's out there already, what type of branding approaches they have taken, and how you can use a name to separate yourself
- coined names can be even more meaningful than existing words
- What is needed
- Who needs some and for what
- Where will it come from?
- Tips from Nick?
- Questions for Nick
- Is Nick our IT person too!?
Please bring some reference material for the brainstorming.
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