Branding

Webson made an analysis of the top 50 brands which should give some pointers to great logo design:

• The name does not describe the product sold (94%)
• The by-line tag is not included in the logo (90%)
• The font style is clean and clear (84%)
• The logo design uses one colour only (74%) (white & black not counted as a colour)
• The logo design uses letters only without the symbol (74%)
• The logo design is a made-up name or ACRONYM (72%)
• The logo design is rectangular in shape (66%)
• The logo design is one word only (62%)
• The logo design includes the trademark symbol (54%) and is placed in the top right (48%)
• The name is 6 letters or less (52%)
• The name uses upper & lower case (44%) (excluding ACRONYMS)
• The background is filled and solid. (52%)
• The pronunciation includes three sounds/syllables (44%)
• The predominant colour base is blue (40%)

Here is the link to the post.

FedEx isn't on here, which I think is one of the best logos evar.

http://brandinsightblog.com/category/branding/
Storytelling is a big part of branding. Once you’ve figured out the real crux of your brand, you have to communicate it in a form that people can understand. And nothing is more effective than a good, old-fashioned story. Doesn’t matter if it’s delivered via the latest, greatest mobile technology, it’s still just a story. Tell it well. Tell it often. And keep it real.