What advantages will our products have in it's market?
Half-Keg retail prices: (w/o deposit) Bud Light- $75
"One of the advantages that a small company has over a large company is that the small company can move quickly to develop new products or to capitalize on a new idea. Small brewers have developed many new products that have found niches that large brewes would never be able to exploit. Large brewers are looking for national opportunities-and they must move national bureaucracies to seize those opportunities." (Beer School, pg 103)
Big brewery wholesale traditionally work on a 25 percent margin, but craft brands may bring margins higher than 30 percent. (pg 104)
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