When we put the final stamp on the size and focus of our brewery or brewpub we will need to find a statistical market survey area. All we need to do is look into the geographic area (population density and transport cost) demographics of the area (ideally middle income 30-50 year old, but according to Siemens craft beer does well in the 25-30 range as well) exposure and access (including parking, street lights, traffic lights, safety of the neighborhood).
That's it. Then we give it a fancy name and an official abbreviation and call it jargon for the books.
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